Since 2023
on the home appliance market
scroll down ↓
WORK EXPERT
Technology
for modern life
for modern life
Our own WOEX brand, 400+ products and partnerships with leading home appliance and electronics brands.
Where to buy ↗ 1 000 000 +
orders fulfilled
400 +
products in our portfolio
15 +
products under our own WOEX brand
6 +
long-term manufacturing partners
01 / WORK EXPERT
We don't just sell appliances
WE MAKE APPLIANCES
WORK EXPERT brings together manufacturing,
product development, brand management
and home appliance distribution.
WOEX
Our own brand
Appliances
you want
to have
around
WOEX is WORK EXPERT's own brand. We create products for the kitchen, home and everyday comfort.
MADE
FOR
EVERYDAY
LIFE
FOR
EVERYDAY
LIFE
02 / OTHER BRANDS
NOT JUST WOEX
Our own brand is only one part of the
WORK EXPERT ecosystem. We also work with
other brands, build product portfolios,
develop categories and connect products
with real sales channels.
WE WORK WITH TRUSTED BRANDS
KITCHEN JOY SOLOVE Aqara Xiaomi Sothing Tiandy IMOU KLX
We are expanding our brand portfolio and
tailoring our assortment to the needs of
customers and partners.
01
Our own
brand
brand
We develop WOEX — WORK EXPERT's
own brand and create appliances
designed for modern homes.
02
Other
brands
brands
We select and develop products
from other manufacturers when we
see real value for the customer.
03
From product
to market
to market
We manage product portfolios,
supply, product development
and sales across multiple channels.
B2B / RETAIL & WHOLESALE
RETAIL
& WHOLESALE
We supply home appliances and electronics to retail chains, stores and wholesale buyers. We build assortments around your business needs and work on tailored commercial terms.
01
+
Broad product portfolio
More than 400 products across categories and sales formats for different customer needs.
400+
PRODUCTS
02
↗
WOEX & established brands
Our own WOEX brand alongside trusted brands within one product portfolio.
WOEX
+ BRANDS
03
≡
Tailored commercial terms
We select the right assortment, supply format and commercial terms around your business requirements.
TERMS
TAILORED TO YOU
04
→
Delivery across Russia
We organise supply for retail chains and wholesale customers across the Russian market.
RU
ACROSS RUSSIA
BUSINESS FORMATS
We will build the right assortment
and prepare a tailored proposal
for your business.
03 / WHERE TO BUY
WHERE
TO BUY
01
A major marketplace for convenient product
discovery, comparison and ordering. WOEX
products and other brands are available here.
02
A large marketplace with broad audience reach.
Ideal for a familiar and convenient
online appliance shopping experience.
03
A marketplace for comparing offers,
product specifications and buying home
appliances in one convenient process.
04
WOEX products are available exclusively
through the M.Video online store.
Purchases are made online, with no offline
sales of WOEX appliances.
05
The brand's direct sales channel:
the full WOEX range, detailed product
information and purchases without intermediaries.
Online · Marketplaces ·
Own website
ALL
FOR
HOME
Kitchen
01
Kettles, toasters, blenders,
vacuum sealers, dehydrators and appliances
for everyday kitchen needs.
Personal Care
02
Appliances for personal care,
everyday routines and a more comfortable
personal space.
Comfort
03
Devices designed to make
your home more convenient,
comfortable and functional.
Home
04
Appliances for everyday tasks,
security, monitoring and keeping
your home organised.
Home Appliances
05
Practical appliances for different
modern lifestyles — from the kitchen
to everyday household needs.
Our portfolio is constantly evolving:
from our own WOEX products
to solutions from other brands.
FROM
CONCEPT
TO SHELF
A full-cycle approach to product development:
from identifying in-demand use cases
and evaluating products to building the assortment,
launching and scaling sales.
01
Concept
We study the market, product categories and use cases to understand which products deliver real value to customers.
02
Development
We define the product, specifications, design, packaging and market positioning.
03
Manufacturing
We work with 6+ long-term manufacturing partners. We oversee quality, configuration and supply.
04
Sales
More than 1,000,000 orders through marketplaces and our own website.
QUALITY CONTROL
EVERY STAGE UNDER CONTROL
01
+
Certifications
All products are supported by the required certifications and compliance documentation.
02
+
Batch inspections
We verify product quality and completeness before shipment.
03
+
Documents on request
We provide partners with certificates and supporting documents upon request.
08 / PARTNERSHIP
PARTNERSHIP
We are open to new partnerships, suppliers and wholesale opportunities. We will tailor the right cooperation model to your business needs and commercial format.
01
↗
Become a partner
Sell WOEX products and other brands through your own channels, both online and offline.
02
↗
Become a supplier
Introduce your product or manufacturing capabilities. We will review your offer and discuss the terms of cooperation.
03
↗
Retail & Wholesale
Tailored purchasing terms for retail chains and wholesale buyers.
PARTNERSHIP TERMS
01
Terms
Tailored to each partner's business needs.
02
Categories
Small home appliances · Large home appliances · Consumer electronics
03
Geography
Delivery across Russia, with international cooperation available.
Become a Partner
We will review your application and get in touch with you.
Become a Supplier
We will review your proposal and get in touch with you.
Retail & Wholesale
We will review your application and get in touch with you.
WORK EXPERT / 2019
DETAILS THAT CHANGE EVERYDAY LIFE
TECHNOLOGY FOR MODERN LIFE
Explore WOEX